6 Things About Your Mobile Design

Going Mobile: 6 Things You Need To Know About Your Mobile Design

While the world still relies on desktops and laptops for most of their Internet usage, we reached the “Mobile Tipping Point” last year when the number of actual mobile users surpassed the number of desktop users worldwide.

For any business owner with a website it has become quite apparent that everyone is accessing the Internet now with a smartphone or similar device. And this means your site must be functional and visually accessible on a wide variety of mobile devices.

The good news is that it doesn’t require rocket science to design a site that works well on both desktop computers and mobile devices. There are six essential principles to keep in mind to ensure that your site looks good, works well, and is not abandoned by mobile users:

Focus on the message

The old saying that “Less is more” certainly applies here. Avoid assorted apps, links, spinning graphics, and such. In the mobile visual environment these are simply clutter and distract the user from effectively seeing and grasping your central message. Whether your website serves as your online store, an information resource, or simply a virtual brochure, it must work to visually “stay on message.” Know what you want to say and make sure your site accomplishes that.

Brand it

Branding is more than a logo or a color scheme, although these are important, and you want to ensure yours is obvious. When designing your site to convey your brand message, one of the best ways is to tell a story. And for mobile, using graphics, video or visuals is often the most powerful and mobile-friendly approaches for your brand story.

Use one column design

Since almost all devices will automatically try to convert your site to a single-column layout, anticipate this with a clean, one column design and a logical hierarchy of content.

Cater to touch screen

In terms of layout and interactivity, your website should be designed for touchscreen devices. If at all possible, however, try to avoid requiring a user to access their virtual keyboard. And keep the required interactive buttons large and to a minimum.

Make it functional

Very little will cause a frustrated user on your site give up and move on than a lack of functionality. It may be visually stunning and have great images, but if your user finds it difficult to read or navigate through, they won’t!

Don’t be afraid of innovation

If you haven’t figured it out already, nothing ever stays the same in the realm of digital technology. Innovation is the rule and what worked great last year is already being forgotten this month. While it’s not necessary to constantly be on the forward edge of every digital breakthrough, embracing innovation will keep your website – and your brand message – ahead of the rest.