IS YOUR BRAND SUCCESSFUL?
Brand identity is tangible. It is something you can see, touch, hear and watch. A successful brand identity takes disparate elements and unifies them into a whole system. Brand Identity materials include your logo, business card, web graphics, your website, – everything that represents your company, your brand. Consistency is the key to establishing brand identity and to turning your company’s purpose and mission into a visual story. From brand guidelines to logo design, letterheads and everything in between, I develop strong visual identities that proliferate across mediums.
The most powerful visual identities are memory hooks—consistent, elegant yet simple marks that instantly relate a company’s core values, credibility, and personality. I get to know your business, its personality, and what it truly values. I use this information to inspire designs that capture the essence of your company and convey an effective and authentic feeling.